AI Products – Intended Use, Controls and Links
This page explains how to use Clerk.io’s AI-powered modules in compliance with the EU AI Act. It focuses on intended use, key inputs/outputs, human oversight, and safe defaults. Where details already exist in our Trust Center, we link to those sources rather than repeating text.
For roles and overall scope, see EU AI Act – Overview & Roles.
Search
Intended purpose
Retrieve and rank relevant products and content to satisfy shopper search queries.
- Inputs: user query text, product index (catalog attributes, synonyms/boost rules).
- Output: ranked search results with facets and filters.
Human oversight and controls
- Synonym management, boosting/demotion rules, merchandising pins, typo tolerance settings.
- Immediate rollback and safe default behavior if index is unavailable.
When not to use
Do not use search ranking to make determinations in regulated/high‑risk areas.
Recommendations
Intended purpose
Personalize and rank product recommendations on-site to increase relevance and discovery in retail e-commerce.
- Inputs: product catalog attributes, inventory/price, historical orders, on-site behavioral events.
- Output: ranked list of products (and associated metadata) for a given context.
Human oversight and controls
- Merchandising overrides, pinning, exclusion/blocklists, category/brand caps.
- Preview/QA before go-live; per-widget disable/kill switch.
When not to use
Do not use for Annex III high‑risk decisions (e.g., credit, employment, education, essential public services). If in doubt, contact support.
Chat
Intended purpose
Optional assistants for on‑site chat for shopping and support.
- Inputs: conversation text or email draft text you provide; may include product/catalog context.
- Output: suggested replies or draft email copy for human review.
Human oversight and controls
- Human-in-the-loop required: all outputs must be reviewed/edited before publication or sending.
- Feature toggle: disable at any time in account settings.
Data handling and disclosures
Email
Intended purpose
Personalize product blocks and campaigns for marketing emails, subject to customer approval workflows and applicable marketing laws.
- Inputs: product catalog, historical orders/behavioral events, campaign rules.
- Output: product selections/blocks for email templates; optional AI‑generated draft text (see “Chat & AI Features”).
Human oversight and controls
- Draft/approve workflows; send caps; preview with seeded profiles.
- Emergency pause/kill switch for campaigns.
When not to use
Do not auto‑send without human approval where required by your governance.
Audience
Intended purpose
Create behavior‑ and rule‑based shopper segments for on‑site personalization and campaigns.
- Inputs: event streams, order history, catalog metadata.
- Output: inclusion/exclusion lists or flags for activation.
Human oversight and controls
- Exclude sensitive or proxy attributes; test uplift and fairness (exposure diversity).
- Rollback to broader segments if metrics regress.
When not to use
Do not segment based on sensitive categories or proxies that could result in discrimination.
Shared safeguards and references